Firm Overview

Accountants Advisory Group, LLC consults to Public Accounting Firms in the areas of succession and strategic planning, marketing and lead generation, human resources and staff career development, mergers & acquisitions, managing partner coaching and advisory, partner compensation and performance methods, and partner retreats.

We encourage you to learn more about Accountants Advisory Group and how we can help you energize your firm and maximize the value of your practice.

Contact Us to get started.

From the RedZone

Top RedZones of 2016

We are happy to share some of the most popular RedZone posts from 2016. Thank you for providing your RedZone comments, feedback, ideas and thought leadership with us. Predictions for 2017 and Beyond The firms that will take full advantage of the huge opportunities for the accounting profession in 2017 and beyond will be those that attract and retain the best staff, offer more formal advisory and solutions-oriented services, and control their direct labor costs ... continue reading

Aiming at Your Target Market

My article “Aiming at Your Target Market” was published in the January/February 2017 issue of New Jersey CPA. When combined with contemporary, focused and consistent marketing activities, target marketing is far more likely to succeed than a one-size-fits-all approach of indiscriminate and “shot-gun type” strategies. Determining a firm’s ideal target market is one of the most critical factors in achieving higher rates of qualified lead generation and closing prospective clients. Many firms feel that by ... continue reading

It’s Winning Time

Republished from our January 2016 blog It’s playoff time in the NFL and teams need to avoid common pitfalls to get to the Super Bowl. We have come up with some common pitfalls we have seen in the public accounting environment that winning public accounting firms need to avoid. Believing that a firm (of any size) can be successful in the long-term without strong leadership at the Managing Partner level. It’s acceptable to fail at ... continue reading