Top RedZones of 2016

We are happy to share some of the most popular RedZone posts from 2016. Thank you for providing your RedZone comments, feedback, ideas and thought leadership with us. Predictions for 2017 and Beyond The firms that will take full advantage of the huge opportunities for the accounting profession in 2017 and beyond will be those that attract and retain the best staff, offer more formal advisory and solutions-oriented services, and control their direct labor costs ... continue reading

Aiming at Your Target Market

My article “Aiming at Your Target Market” was published in the January/February 2017 issue of New Jersey CPA. When combined with contemporary, focused and consistent marketing activities, target marketing is far more likely to succeed than a one-size-fits-all approach of indiscriminate and “shot-gun type” strategies. Determining a firm’s ideal target market is one of the most critical factors in achieving higher rates of qualified lead generation and closing prospective clients. Many firms feel that by ... continue reading

It’s Winning Time

Republished from our January 2016 blog It’s playoff time in the NFL and teams need to avoid common pitfalls to get to the Super Bowl. We have come up with some common pitfalls we have seen in the public accounting environment that winning public accounting firms need to avoid. Believing that a firm (of any size) can be successful in the long-term without strong leadership at the Managing Partner level. It’s acceptable to fail at ... continue reading

Webinar: Avoiding Risk in CPA Firm Mergers

This webinar will discuss how to avoid M&A risks and maximize the deal’s ROI. ... continue reading

T’was the End of the Year . . .

T’was the end of the year and all through the firm, Not a staff person was stressing, not even an intern. The staff they were celebrating today without a care, Knowing that next tax season soon would be there. The partners had nestled in to plan the year ahead. While visions of bonuses danced in their heads. And I on the phone, receivables still to collect, Was thinking of my own bonus to protect. When ... continue reading