Nancy A. Damato founded the Accountants Advisory Group, LLC, to assist the leaders of today’s public accounting firms in utilizing marketing to manage the growth of their practices, increase profitability and achieve long-term success.

Nancy's career, which began in 1989, has been dedicated to CPA firm marketing. She has held marketing management positions with two Big Four firms, was the regional marketing director of a medium-size national firm and was the marketing director of a 100-person New York City-based firm. In addition, since 2001, she has owned and managed Madison Marketing Consulting, a marketing consulting practice for CPA firms.

As a trusted advisor, Nancy works closely with CPA firms to establish their marketing goals and develop and implement customized strategic marketing programs, including personal, firm and niche marketing plans and budgets. Throughout her career, Nancy has been successful in managing all facets of new business development programs for targeted industry and service niche markets. She has developed and implemented internal and external communications programs; advertising and public relations campaigns, special events and sponsorship activities; marketing research; and a wide variety of marketing tools, including Web sites, brochures and other promotional materials. In addition, Nancy coaches partners and staff on an individual as well as a team basis to monitor their activity with existing clients, prospects and referral sources and to assist them in targeting their marketing efforts and activities.

Nancy frequently gives presentations and writes articles to address CPA firm marketing topics. Her published articles include: “Budgeting Builds Successful, Solid Marketing Foundation,” published in an international accounting newsletter; and “Designing a Firm Retreat Around Marketing Issues - A Time to Analyze and Strategize,” published in CPA Profitability Monthly.

Nancy is a member of the Association for Accounting Marketing and was instrumental in the establishment of the organization’s New York/Metropolitan chapter. She is a member of the Garrison/Cold Spring Chamber of Commerce and during her career has been active in many professional organizations and charities, including the Legal Marketing Association, the Financial Women's Association and the Make-A-Wish Foundation.

A graduate of Montclair State University, Nancy received a Bachelor of Science degree in business administration, with concentrations in marketing and management.

Contact Nancy Damato via e-mail at Nancy@AccountantsAdvisory.com.