Has your firm adopted a human capital program that attracts, trains, and retains talented professionals and fosters a culture for career opportunities and growth?

Building Human Capital

Staff members of Certified Public Accounting firms are not assets, resources or inventory, but investors of intellectual capital seeking a fair return on their investment on a daily basis. Accounting firms also seek a fair return on their investment by hiring the best talent. However, in today’s competitive marketplace, it is extremely challenging to hire highly competent professionals. As an alternative to seeking external talent, CPA firms must turn to training and developing the skills of their existing staff.

Developing Your Firm’s Future Leaders

To ensure long-term success, staffing must meet the needs of today’s accounting firms and provide a structure to develop future partners. Strategic plans will not be successful without the proper complement of human capital to implement the plans. In addition, staffing decisions cannot be made for short-term needs alone.

Strategic human capital planning must encompass prioritization of initiatives that link to business directives, firm and personal marketing plans, as well as budgets that support a comprehensive effort. The experienced human capital professionals of Accountants Advisory Group assist CPA firms by employing an integrated approach to their staffing needs.

Accountants Advisory Group’s Human Capital Program includes the following services:

	Linking the goals and performance of each staff person to the firm’s strategic goals;
	Establishing a clear and credible basis for merit increases and incentive awards by setting and communicating expectations and performance standards;
	Providing guidance in planning and writing performance appraisals and conducting appraisal feedback sessions;
	Creating and implementing motivational techniques to achieve firm goals;
	Facilitating staff meetings and retreats;
	Conducting team and leadership building programs;
	Administering staff surveys and employee focus groups;
	Assisting in the recruitment of talented and “attitude-appropriate” partners and staff to achieve the firm’s goals;
	Conducting customized career counseling and mentoring programs;
	Building employee–partner rapport and resolving relationship issues; and
	Developing, revising, or updating a firm’s employee handbook.

Pamela J. Newman, CPA and Rachal N. Kelly, CPA are Accountants Advisory Group’s Human Capital Consultant. Please click here to read Pam’s biography and please click here to read Rachal’s biography.